Market Understanding

Country Reports

If you are looking to enter a new market or to improve your performance in an existing one, this service will provide you with a competitive advantage. For each project, we deploy a bespoke combination of proven research techniques. We gather field intelligence that details the current market landscape, customer needs, partnership opportunities as well as practical tips how to put our recommendations into work.

Our country reports deliver easy-to-follow guidance, which also reflects market nuances, such as preferences and expectations of local stakeholders.

Who is this for?

Education providers


What can you expect?

Essential part of

membership value proposition

Tactical and strategic


Third-party execution

to safeguard protection and quality

Regular improvements

to ensure reporting meets needs

Key features

What is included?

First-hand information from the given market
Assessment of market demand, preferences and competition
Market forecast and future outlook
Identification of market opportunities
Identification of roadblocks and ways of overcoming them
Easy-to-navigate country strategy

Case study

English Language Market Report: Japan




British Council & English UK


Through a unique, multifaceted research approach, the report features first-hand insights from students, education agencies, language centres and market insiders as well as the Japanese Ministry of Education, Culture, Sports, Science and Technology.

The result is a one-stop resource that details promotional matrix, marketing and recruitment strategies, leveraging items which are of great importance not only to Japanese students but also education agencies. Agencies form an inherent and longstanding element of the market and, apparently, have the appetite to partner with more UK ELT providers. As many as 61% of responding agencies desired to have more partners in the UK.

4,700 students

90% satisfaction rate

Thanks to long-term industry experience, market knowledge and intelligence and professional and result-driven staff, we are more time- and cost-efficient than our clients could be.


Find out how we can help your business grow

If you are interested in learning more about how our services helped particular clients, please fill out the contact form to get in touch.